REVIVE_Second hand clothing campaign
For this project, I was asked to create a campaign and given the freedom to choose both the organization and topic. I chose to promote ethical clothing consumption by encouraging second-hand shopping at Episode, a second-hand clothing store with locations in the Netherlands, Germany, Belgium, France, and Denmark. As someone who believes recycling is essential for the good of our environment, I’m a frequent shopper at Episode and was excited to develop a campaign for them.
The campaign concept, ‘Revive to Survive’, is centered around the idea that we can give new life to clothes while reducing the impact of fast fashion. By reviving second-hand clothing, we contribute to a sustainable future and help combat climate change.
The logo I designed features a rotating circle, symbolizing a circular lifestyle of recycling and reusing. The font is bold and confident, reflecting the urgency and strength needed to stand up against climate change.
The website is designed to be minimalist and straightforward, emphasizing a clear and direct message. By using a black-and-white color scheme, the focus stays on the clothing, allowing the products to stand out without distraction.
Brief:
How do we create a campaign to push consumers to ethically source clothing through second hand shopping at Episode?
Scope:
Print / Webdesign / Merchandise
Client:
Episode*
Date:
December 2020
*concept work for a student project
How do we create a campaign to push consumers to ethically source clothing through second hand shopping at Episode?
Scope:
Print / Webdesign / Merchandise
Client:
Episode*
Date:
December 2020
*concept work for a student project
