FESTIVAL NO. 6
For this project, I was asked to create a visual identity for a music and art festival. The festival’s central theme, ‘Immerse and Imagine’, became the foundation of my design concept. As you’ll notice, a squiggly line is used throughout as the main graphic element. This line symbolizes the range of emotions people experience during festivals like this, an escape from reality where attendees can leave their worries behind for a three-day weekend of freedom.
For this project, I was asked to create a visual identity for a music and art festival. The festival’s central theme, ‘Immerse and Imagine’, became the foundation of my design concept. As you’ll notice, a squiggly line is used throughout as the main graphic element. This line symbolizes the range of emotions people experience during festivals like this, an escape from reality where attendees can leave their worries behind for a three-day weekend of freedom.
The line represents emotional and mental liberation, unbound by the strict rules of daily life. It flows freely, changing direction unpredictably, much like the mood and spirit of the festival itself. This sense of freedom and fluidity is at the heart of the visual identity.
Given the diverse music genres and activities featured at the festival, I felt it was important to use a wide spectrum of bright, vibrant colors. These colors not only stand out but also evoke feelings of joy and imagination, reflecting the festival’s atmosphere. The line blends with the background through the use of similar colors, creating the effect of it merging seamlessly with its surroundings.
The typography also reflects this idea of freedom. The positioning of the letters is unrestricted, allowing them to ‘move’ as they please. I chose a simple sans serif font to ensure the squiggly line remained the focal point, while the white color of the letters helps them stand out clearly, reinforcing the festival’s theme of immersion and imagination.
Brief:
How do we create a visual identity for a boutique art and music festival, to generate excitement?
Scope:
Concept Development / Print / Webdesign / Merchandise
Client:
Festival No. 6*
Date:
December 2020
*concept work for a student project
How do we create a visual identity for a boutique art and music festival, to generate excitement?
Scope:
Concept Development / Print / Webdesign / Merchandise
Client:
Festival No. 6*
Date:
December 2020
*concept work for a student project
